3 Aug 2011

IE>IQ

Ie_dunce

I don't understand the value of this recent study that's revealed that Internet Explorer users have a lower IQ than users of other browsers.

In a way, since the advent of Firefox, I've been saying “you'd have to be thick to use anything other than a ‘modern’ browser like Chrome, Safari, Opera or Firefox”, but I didn't mean it literally.

Obviously I can't argue the results of the survey, but I can argue the premise. In a corporate environment, there is often no choice. I'm sure there are a huge number of, what society would consider, smart people — lawyers, bankers (well maybe not of late), etc., that use IE on a daily basis. Now for familiarity's sake or maybe through a lake of IT prowess (which surely doesn't have a link to IQ) they may continue to use IE on a home PC. So surely you can’t link a browser choice to IQ — it just isn’t as simple as that.

Let's use a good old fashioned analogy. It's like saying that all owners of a particular brand of car, say Audi for example, have a low IQ compared to other car owners — OK, bad analogy. :-O

If you are to take the results of this survey literally at least it does affirm something I’ve known all along — there is no IE on the Mac, therefore all Mac users have a high IQ.

I wouldn't be surprised to see survey results in the future that tells us that people who take online surveys have a low IQ.

14 Dec 2009

When in Chrome...

Img_0002

Google are advertising their Chrome browser on the front of the Metro (a free, London-based newspaper). When Chrome was initially released their marketing for the browser was squarely aimed at the technically minded; speaking, in a developer's tongue, of it's Javascript engine, isolated processes for tabs and many more techy features.

Well it seems they are now going for the common man in a big way, with newspaper ads and large format poster advertisements. Guess this mean we will definately have to start testing our sites in this, admittedly, brilliant browser.

Matt King's Space

I’m Digital Director at Dusted, a creative consultancy based in London.

Also a father, cyclist (of a fold-up), music-lover, comedy-fan, movie-watcher, food-enthusiast, gadget-buyer and (dare I say) geek. See my life stream past your very eyes at my personal site 98degrees.